At the recent VM World show in Las Vegas, Micron wanted to increase qualified leads in their 20’ x 30’ exhibit space. Branded Area first addressed all the functional needs of the space to include three working demonstration areas, strong branding at all levels of...
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Our client Imaging Endpoints provides specialized radiology analysis and data to pharmaceutical companies, the challenge when attending ASCO was to stand out with a 20’ x 20’ space, a long list of practical objectives and a tight budget. Often In a 400 square foot space...
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Branded Area just completed a private event for our client Micron who is headquartered in Boise, Idaho. The event was held in Taipei Taiwan during the Computex 2017 show and celebrated Micron’s twentieth year of business. The partner reception area displayed Micron’s latest semiconductor products...
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We just completed our 10th year with one of our favorite clients at their main tradeshow in Las Vegas and it got me thinking how important relationships are in this business, what determines a great relationship and what keeps it going strong? I am not a...
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The average organization spends a good chunk of its overall marketing budget on exhibiting at trade shows, but research has shown that a whopping 70% of exhibitors don't set specific objectives for the time they spend there. And without specific goals, it becomes impossible to...
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For every 100 square feet of expo space in the U.S., there'll be an average of 2.2 trade show visitors. Even at smaller conventions, that means your trade show displays have the potential to reach a whole lot of people. But if you don't know...
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Tradeshows and events are unique environments with compressed timelines and no room for mistakes or missed deadlines. Preparation is the key to keeping things on track. Here are our top six ideas that will help you avoid a bad experience at your next show or...
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The term RENTAL sometimes conjures up a certain stereotype that is not a positive one. Many times this stereotype is based on a limited perspective and is not accurate. Some rental exhibits are made primarily of used components that look worn out and predictable. Cookie...
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When you're preparing convention exhibits, it's important to make sure your trade show booth design is impressive, unique, and communicates your brand's identity and central message. After all, the average attendee spends 8.3 hours viewing trade show exhibits at these shows. But before you bring...
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“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou I don’t think Ms. Angelou was thinking about tradeshow exhibits and environments when she said it. However, it...
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