The average organization spends a good chunk of its overall marketing budget on exhibiting at trade shows, but research has shown that a whopping 70% of exhibitors don't set specific objectives for the time they spend there. And without specific goals, it becomes impossible to...
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For every 100 square feet of expo space in the U.S., there'll be an average of 2.2 trade show visitors. Even at smaller conventions, that means your trade show displays have the potential to reach a whole lot of people. But if you don't know...
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Tradeshows and events are unique environments with compressed timelines and no room for mistakes or missed deadlines. Preparation is the key to keeping things on track. Here are our top six ideas that will help you avoid a bad experience at your next show or...
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No one wants their trade show exhibit to be boring. That's the number one reason visitors will walk right on by your display. As you gain experience, you'll start to realize how important it is to make your trade show displays stand out. It's great...
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Trade shows can be pivotal marketing events for businesses across numerous industries. But if your trade show booth design is underwhelming or obtrusive, you're not going to get the kinds of connections and reactions you need. That's why it's so important to pay close attention...
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President of Branded Area Mike Bartley says “We are delighted to bring Alison onto our team. Her knowledge, integrity and work ethic fit perfectly with our model and our culture. Alison understands the entire industry and how to work effectively on behalf of the client’s...
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The term RENTAL sometimes conjures up a certain stereotype that is not a positive one. Many times this stereotype is based on a limited perspective and is not accurate. Some rental exhibits are made primarily of used components that look worn out and predictable. Cookie...
Continue ReadingTrade show exhibits can be an important part of almost any industry. They can allow you to reach potential customers, connect with other businesses, and learn more about your competition. But because approximately 50% of the 200 largest trade shows in the U.S. take place...
Continue Reading81% of people who attend trade shows have buying authority. This means that more than 4 out of 5 people walking the aisles can be considered potential customers for exhibitors. But how can you attract so many people to your booth if you just don't...
Continue ReadingIf you're planning on participating in a trade show exhibit in 2017, you should be very excited! Trade shows are a lot of fun and can greatly improve your business relationships, increase your leads, and grow your brand awareness, which are the top three goals...
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