Branded Area just completed a new 50’ x 50’ exhibit at the International Builders Show in Orlando for our new client Boral Roofing. As we worked with Boral over the last 90 days leading up to the show, we paid close attention to not only...
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Integrating effective graphics into your tradeshow booth design requires a knowledge of tradeshows and attendee’s behavior. Your message must stand out and attract visitors into your space without overwhelming them with information or presenting a disconnected style. Keep these 5 tips in mind when designing...
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At the recent VM World show in Las Vegas, Micron wanted to increase qualified leads in their 20’ x 30’ exhibit space. Branded Area first addressed all the functional needs of the space to include three working demonstration areas, strong branding at all levels of...
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Our client Imaging Endpoints provides specialized radiology analysis and data to pharmaceutical companies, the challenge when attending ASCO was to stand out with a 20’ x 20’ space, a long list of practical objectives and a tight budget. Often In a 400 square foot space...
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Branded Area just completed a private event for our client Micron who is headquartered in Boise, Idaho. The event was held in Taipei Taiwan during the Computex 2017 show and celebrated Micron’s twentieth year of business. The partner reception area displayed Micron’s latest semiconductor products...
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The average organization spends a good chunk of its overall marketing budget on exhibiting at trade shows, but research has shown that a whopping 70% of exhibitors don't set specific objectives for the time they spend there. And without specific goals, it becomes impossible to...
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“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou I don’t think Ms. Angelou was thinking about tradeshow exhibits and environments when she said it. However, it...
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– Don’t buy a pretty picture unless that’s all you need! Getting the right tradeshow exhibit to fit your specific needs and deliver on your unique objectives requires some strategic thought and process along with a deep understanding of how your environment will perform on the...
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