Our client Imaging Endpoints provides specialized radiology analysis and data to pharmaceutical companies, the challenge when attending ASCO was to stand out with a 20’ x 20’ space, a long list of practical objectives and a tight budget. Often In a 400 square foot space...
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Branded Area just completed a private event for our client Micron who is headquartered in Boise, Idaho. The event was held in Taipei Taiwan during the Computex 2017 show and celebrated Micron’s twentieth year of business. The partner reception area displayed Micron’s latest semiconductor products...
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We just completed our 10th year with one of our favorite clients at their main tradeshow in Las Vegas and it got me thinking how important relationships are in this business, what determines a great relationship and what keeps it going strong? I am not a...
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The average organization spends a good chunk of its overall marketing budget on exhibiting at trade shows, but research has shown that a whopping 70% of exhibitors don't set specific objectives for the time they spend there. And without specific goals, it becomes impossible to...
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Tradeshows and events are unique environments with compressed timelines and no room for mistakes or missed deadlines. Preparation is the key to keeping things on track. Here are our top six ideas that will help you avoid a bad experience at your next show or...
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“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou I don’t think Ms. Angelou was thinking about tradeshow exhibits and environments when she said it. However, it...
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When buying a tradeshow exhibit, don’t let the terminology confuse you. Portable, modular, custom, hybrid, rental, system, pop-up, light weight, turnkey, etc. These are some of the terms used to describe a type of tradeshow exhibit or more accurately terms used to describe a company’s specific...
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