Branded Area just completed a new 50’ x 50’ exhibit at the International Builders Show in Orlando for our new client Boral Roofing. As we worked with Boral over the last 90 days leading up to the show, we paid close attention to not only...
Continue Reading
Integrating effective graphics into your tradeshow booth design requires a knowledge of tradeshows and attendee’s behavior. Your message must stand out and attract visitors into your space without overwhelming them with information or presenting a disconnected style. Keep these 5 tips in mind when designing...
Continue Reading
The average organization spends a good chunk of its overall marketing budget on exhibiting at trade shows, but research has shown that a whopping 70% of exhibitors don't set specific objectives for the time they spend there. And without specific goals, it becomes impossible to...
Continue Reading
For every 100 square feet of expo space in the U.S., there'll be an average of 2.2 trade show visitors. Even at smaller conventions, that means your trade show displays have the potential to reach a whole lot of people. But if you don't know...
Continue Reading
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou I don’t think Ms. Angelou was thinking about tradeshow exhibits and environments when she said it. However, it...
Continue Reading
When buying a tradeshow exhibit, don’t let the terminology confuse you. Portable, modular, custom, hybrid, rental, system, pop-up, light weight, turnkey, etc. These are some of the terms used to describe a type of tradeshow exhibit or more accurately terms used to describe a company’s specific...
Continue Reading
– Don’t buy a pretty picture unless that’s all you need! Getting the right tradeshow exhibit to fit your specific needs and deliver on your unique objectives requires some strategic thought and process along with a deep understanding of how your environment will perform on the...
Continue Reading