For this high-end line of women’s skin care products the design direction was to look and feel like an upscale salon while still promoting strong brand messaging. Large format graphic images of models reinforced the positive results of the product line. Overhead fabric canopies provided an intimate space within the crowded show floor. Informal semi-private meeting space was included while a private enclosed conference room accommodated the executive meetings. Custom high-end selling stations provided for conversations and demos of the products around an internally lit counter with locking drawers to secure the products. Attendees felt relaxed and engaged in the 20’ x 40’ space.