Aurora Diagnostics

Aurora Diagnostics is a leading pathology services and diagnostics company. When Aurora attended the American Academy of Dermatologists show they wanted a fun, relaxing and interactive booth space that would attract new prospects and provide a memorable experience for their existing customers as well.Branded Area created an environment with mood changing LED lighted canopies and semi-private lounge areas for sit down discussions. To keep things fun and entertaining we incorporated an interactive trivial pursuit style game loaded with dermatology questions and answers. Four players competed for a high score and a daily giveaway. The fun atmosphere was rounded out with LED water bottle giveaways with infused flavored water and stylish metallic carry bags. Aurora doubled their attendee interaction from the previous year and left all their visitors with strong branded messaging about the company and their capabilities.