As providers of specialized radiology analysis and data to pharmaceutical companies, the challenge for our client attending ASCO was to stand out with a 20’ x 20’ space and a list of objectives. Our design had to be eye-catching and functional, it had to “hold its own” on a show floor that has many massive booths. The design provided two separate meeting areas with interactive monitors, two reception areas with overhead presentation monitors, food service areas and storage, open and inviting architecture and strong company branding at all levels of the space. All in a 20’ x 20’ space and within budget!
Branded Area uses “smart design” to achieve the best results for our clients.