Aurora Diagnostics

Our client had a unique challenge at the American Academy of Dermatology Conference. Their 30’ x 50’ space was at the back of the hall and far from the entrance and main traffic flow. The challenge was to create a design that would attract visitors from across the show floor.


Branded Area went to work with our “Smart Design” process. Instead of a typical hanging sign up in the air that would have been lost in a sea of hanging signs, we created a color changing effect that could be seen from a distance. The LED lighting effect on contour cut material was constantly changing in a rainbow of color. This created a movement above the space that attracted attendees from a distance.


On the front corner of the space a “jeopardy” style interactive game allowed up to six contestants an opportunity to win a daily prize. Questions were tailored to the industry and Aurora’s service offerings. High scores were kept for the grand prize at the end of the 3-day show.


We created a “selfie” area that allowed visitors to capture their images in front of a living flower wall and share them instantly on selected social media platforms with a branded and themed photo.


The central draw of the space was the “Candy Bar” where visitors could self-serve and take away a selection of high-end gourmet candies.


Visitors commented that the space was “the most fun and inviting on the show floor” and “they felt drawn to the exhibit by the glowing environment”.


At Branded Area we create custom environments driven by our client’s specific objectives and needs. Our “Smart design” process delivers maximum ROO and ROI.