When Vizio attended the Consumer Electronics Show they chose to have a private 10,000 square foot space in an offsite ballroom as opposed to the crowded main show floor. The design objective was to create a progressive and modern space to showcase their product line of flat screen monitors and sound bars without all the competitor’s products battling for attention. The centerpiece of the space was a stylized living room where their latest and largest flat screen demo was highlighted. This area was surrounded by different product lines along the perimeter of the space. A fully enclosed soundproof theater was designed to properly demo their different sound bars. The space included outdoor patios where informal meeting spaces and catering were strategically positioned. Transforming this typically loud and colorful hotel ballroom into a sleek and contemporary custom environment that showcased the client’s quality products delivered on the client’s brand objectives.