When Sonic Healthcare attended the American Academy of Dermatology show they had just acquired Pathology Watch, a digital management tool for dermatologists. The strategy was to blend the well-known industry tool into the Sonic Healthcare space, while giving both brands adequate exposure.

Branded Area designed and created an environment that prominently displayed Pathology Watch live demos on the main corner with LED tiles on both ends providing movement and action to the area. A Sonic Healthcare main reception area and a dermatology game area on the other corner to engage attendees rounded out the main aisle.

Along the back of the 30’ x 50’ space we integrated an 8’ x 14’ LED screen that wrapped the corner of the main tower, a large storage room and a photo op booth. The center of the space included a circular candy bar with LED tiles up the center, where self-served gourmet candy treats were a hit at the show.

We topped the 50’ side of the space with hanging signs that blended the two brands and connected the long space from above.

At Branded Area we blend strategy, creativity and experience to deliver results.