When California based Nortek became part of Nice (a multi-national company) they wanted a North American showroom to demonstrate their wide range of control and security products for both the home and commercial markets.
Nice engaged Branded Area to design and produce an immersive 2,500 square foot interactive environment that enables working demonstrations for all of their software and hardware solutions.
The finished space seamlessly blends home interior and exterior environments in different vignettes to show off the many automation products and software solutions offered by Nice.
We created an experience-based tool to help our client sell their products in a hands-on and engaging approach because people will always remember experiences on a much deeper level than they do spoken presentations or sales pitches.
