Mission Critical Electronics

In a relatively small space of about 1,000 square feet, our client MCE wanted a way to educate visitors on their numerous products and solutions in power generation, clean energy and back-up power systems.


MCE wanted an experience that they could walk customers through to tell the MCE story and one that could also be self-guided. With such a diverse and comprehensive group of offerings, the objective was to organize multiple product information into an experiential path through the space.


The challenge was to tell such a big story in a small space.


Branded Area’s design solution focused on high-level categories of products and sectors that MCE works within, accompanied by category videos that allow for a deeper dive into their specific offerings.


A pop-up touchscreen in the center counter allowed for focused presentations while folding away flat when not in use. Replacing the wall and doors between the showroom and lobby with glass opened up the space while creating excitement and interest to visitors in the lobby.


Branded Area utilizes “smart design” to deliver environments that meet client objectives.