Code Event

When our client Micron attended the 2019 CODE event as one of the main sponsors, they asked Branded Area to design an experience to demonstrate how Micron’s technology helps drive facial recognition software in real-world applications. Our solution was a series of custom kiosks positioned in the center of the escalators at the Phoenician Hotel where the event was held.


Each kiosk contained a camera hidden in the reveal below backlit graphics. As attendees came down the escalators on their way to the event registration area the cameras captured their images. By the time they reached the bottom just 30 seconds and 50 feet away, the software had processed and recognized their face, matched it to a name and personally welcomed them on a large 80” monitor at the bottom of the escalator.


Through our “smart design process” Branded Area created an experience that delivered on our client’s objectives.